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☆ Intuit's CMO has a plan to help the company seize a new $30 billion revenue opportunity
▼ + stars: | 2024-01-17 | by ( Ryan Joe | ) www.businessinsider.com time to read: +5 min

And providing that financial assistance, Goodarzi said during an investors conference in December, represents a $30 billion opportunity that Intuit has not claimed. But TurboTax competitor H&R Block is also reaching for this opportunity, and has gone on the offensive with its own AI-powered tax assistant, released in December. A bevy of new H&R Block ads tout the assistant, and takes a shot at TurboTax: "So long, TurboTax!" "Comparative marketing is a common practice and we've used it for many years to help consumers easily see the benefits of working with H&R Block," an H&R Block spokesperson said. "People just aren't aware, because of how strongly we grew the do-it-yourself perception within TurboTax," Balazs said.

Persons: TurboTax, Lara Balazs, there's, Sasan Goodarzi, Goodarzi, Balazs, DJ Stout, we've Organizations: Intuit, Business, Karma ., Intuit Assist Locations: TurboTax

☆ Intuit's Humera Shahid on 2024: I want to make work a safe place for employees going through challenging times
▼ + stars: | 2023-12-24 | by ( Josée Rose | ) www.businessinsider.com time to read: +6 min

Shahid says she wants to support employees so work can be a "safe space." download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementHumera Shahid is Intuit's chief diversity, equity, and inclusion officer and vice president of talent development. Work and community can actually be a really safe space where you can be yourself and you can share. I think we were like, "Oh, this is really going to be important as we talk about issues around race."

Persons: Humera Shahid, Shahid, —, I'm, COVID, it's, we've, We're Organizations: Intuit, Service, Karma, Hamas Locations: Business, Israel

☆ How Whitney Wolfe Herd's fateful deal with a Russian mogul deprived early Bumble employees of a stock windfall when she became a billionaire
▼ + stars: | 2023-11-06 | by ( Ben Bergman | ) www.businessinsider.com time to read: +23 min

I'm fucking done," she told a reporter at Time, who described Wolfe Herd as "blinking back tears" during the interview. "My hands are tied," Wolfe Herd told the audience, according to several people who were in the room. Wolfe Herd once called him her biggest mentor, saying, "He's become my family and one of my best friends." Some early employees said they only found out about the shadow-equity program, and who received it, years later. Based on the current share price, Wolfe Herd is no longer a billionaire, though her fortune still sits at an estimated $627 million.

Persons: Whitney Wolfe Herd, Andrey Andreev, Wolfe Herd, Bumble, Whitney Wolfe, Wolfe, Bumble wasn't, Charley Gallay, I've, Robbie McKay, McKay, Jerod Harris, Sarah Mick, Bumble's, That's, Mick, Justin Mateen, Tinder, Antoine Antoniol, Andreev, What's, He's, —, Jody Thelander, Alexandra Williamson, Samantha Fulgham, Chelsea Maclin, Caroline Ellis Roche, Michael Herd, they'd, Taylor, they're, Vivien Killilea, didn't, Charles Elson, Elson, Blackstone, Forbes, Ben Bergman Organizations: Worldwide Vision, Nasdaq, Carlton, Getty, Fortune, Andreev's, TechCrunch, Southwest, telltale, Founders, Chelsea, Austin, Ritz, Mailchimp, Intuit, University of Delaware, Twitter Locations: Russian, Austin, Los Angeles , California, Bumble, Northern California, Deer Valley , Utah, Punta Mita , Mexico, Tinder, London, Bermuda, WVL, San Francisco, Texas, Positano, Italy, Bay, Atlanta, MagicLab, Badoo, bbergman@insider.com

☆ SMS marketing may cost more to set up than email, but 2 small-business founders say it's worth it
▼ + stars: | 2023-09-27 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +5 min

Data indicates that people check their phones every 10 to 12 minutes and spend most of that time reading and responding to text messages. Since 2014, SMS marketing has helped GreenPal stay in direct contact with its 300,000 customers nationwide, increasing sales and engagement, Clayton said. Here's why SMS marketing can be a successful way to reach your customers. Understanding these rules is the biggest hurdle small businesses face in getting started in SMS marketing, she added. Often, businesses need to hire a company to build a custom program or use application-programming-interface services that offer SMS marketing, such as Mailchimp or Twilio.

Persons: SBOs, —, Bryan Clayton, GreenPal, Clayton, they've, Barbara Casey, Casey Organizations: Small, Service, Mobile, Consumer, SMS Locations: Nashville , Tennessee, SimpleTexting

☆ Some startup founders say VC influence is 'debilitating.' Here's why they are turning down outside funding and bootstrapping instead.
▼ + stars: | 2023-09-14 | by ( Samantha Stokes | ) www.businessinsider.com time to read: +6 min

But when it comes to his current startup, an AI platform for businesses called Iterate, Nordmark is staunchly against relying on outside funding. Nordmark is part of a growing league of founders who are opting for bootstrapping, which means growing startups without relying on outside funding from investors. Six startup founders interviewed by Insider also say that in some cases, they're actively turning down opportunities for funding to keep maximum control of their business plans. Founders who have eschewed VC funding say that bootstrapping allows them to go — and grow — at their own pace. To be sure, some startup founders are still taking big checks from VCs when the timing is right.

Persons: Jon Nordmark, Samsonite, Nordmark, they're, it's, MailChimp, Brooke LeBlanc, VCs, Dr, Bobbi Wegner, SVB, Evan Jager, we're, Dori Yona, Jason Burke, – Burke Organizations: Insider, VCs, Apple, Oracle, Intuit, Founders Locations: VCs, Boston

☆ Andrew Bialecki built Klaviyo into an email titan by breaking all the norms. Now he's taking it public as its largest shareholder.
▼ + stars: | 2023-09-01 | by ( Melia Russell | ) www.businessinsider.com time to read: +8 min

Andrew Bialecki is preparing to take Boston startup Klaviyo public eleven years after founding it. Bialecki, who cofounded the marketing tech company in 2012, owns more than a third of Klaviyo, according to the company's recent S-1 filing. In the last eleven years, the 37-year-old has quietly built the hottest Boston startup you've never heard of. For comparison, HubSpot's Brian Halligan and Toast's Chris Comparato reported salaries of roughly $240,000 before taking their Boston startups public. Bialecki has also sold few shares of Klaviyo in inside rounds, according to two people familiar with the company's financials.

Persons: Andrew Bialecki, Jason Lemkin, Peter Walker, Klaviyo, Yankee frugality, Barry Chin, Ed Hallen, Hallen, Bialecki, Alexa von, TJ Mahony, he's, Elias Torres, Bootstrapping, Jon Karlen, Karlen, Mahony, Alex Clayton, frugality, HubSpot's Brian Halligan, Toast's Chris Comparato Organizations: Boston Globe, Getty, MIT's Sloan School of Management, Capital, Harvard University, Predictive Technologies, Fortune, Red Sox, Meritech Capital, Boston, Black, Patriots Locations: Boston, Coast, Bialecki, Washington, DC, Klaviyo, Braze, Miami

☆ Intuit forecasts robust annual profit; shares dip on weak consumer group outlook
▼ + stars: | 2023-08-24 | by ( ) www.reuters.com time to read: +2 min

The company forecast Consumer Group growth of 7% to 8% for the financial year ending July 2024. "The Consumer Group guidance for FY24 is lighter than expected," Morningstar analyst Julie Sharma said. Intuit's main products include QuickBooks, TurboTax, Credit Karma, and Mailchimp among others, that serve more than 100 million customers by managing a wide range of accounting services. "We were expecting slightly better Credit Karma results," said Sharma, adding it appears that challenges regarding loans were worse than she expected. The company expects annual revenue between $15.89 billion and $16.11 billion, compared with market estimate of $15.99 billion.

Persons: Morningstar, Julie Sharma, Sharma, Jaspreet Singh, Shailesh Organizations: Intuit, Wall, Consumer, Consumer Group, Thomson Locations: TurboTax, View , California, Bengaluru

☆ PayPal would slot well in a different wallet
▼ + stars: | 2023-08-15 | by ( Lauren Silva Laughlin | ) www.reuters.com time to read: +4 min

The $70 billion company’s struggles, and the incoming chief’s credentials, set the stage for a transaction of some sort. He also spearheaded its $12 billion purchase of marketing service Mailchimp in 2021, which could augur a deal. And an operation like PayPal’s could help CEO Mark Zuckerberg challenge potential cage-match opponent Elon Musk and his super-app ambitions at X, formerly known as Twitter. Given PayPal’s massive slump, Chriss will be under pressure to restore the luster, or to slot it into another company’s wallet. In 2021, he led the company’s $12 billion acquisition of Mailchimp.

Persons: Alex Chriss, Dan Schulman, Mark Zuckerberg, Elon Musk, Lina Khan, Fiserv, Frank Bisignano, Peter Thiel, Sexier, Chriss, Schulman, Jeffrey Goldfarb, Sharon Lam, Aditya Sriwatsav Organizations: Reuters, PayPal, Intuit, JPMorgan, Citigroup, Facebook, U.S . Federal Trade Commission, Visa, Mastercard, PayPal Mafia, Mailchimp, Thomson

☆ PayPal taps Intuit exec Alex Chriss as its new CEO
▼ + stars: | 2023-08-14 | by ( Bianca Chan | ) www.businessinsider.com time to read: +3 min

Alex Chriss will become the new CEO of PayPal on September 27. Current CEO Dan Schulman announced in February he would retire at the end of 2023. Chriss will come from Intuit, where he is the EVP of small business and self-employed group. Alex Chriss, the executive vice president of small business and self-employed group at Intuit, has been tapped to lead PayPal, the firm announced Monday. The move comes as current PayPal CEO Dan Schulman announced on February 9 that he will retire at the end of the year.

Persons: Alex Chriss, Dan Schulman, Chriss, Schulman, Elliott Management, Intuit's, Alex, John Donahoe Organizations: PayPal, Intuit, Morning

☆ Intuit's Alex Chriss named new PayPal CEO
▼ + stars: | 2023-08-14 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

PayPal 's new CEO will be Alex Chriss, the executive who runs the small business and self-employed group at Intuit, members of PayPal's board announced Monday. Chriss will take over for PayPal's longtime CEO Dan Schulman beginning Sept. 27. PayPal's board said Chriss was chosen for the role out of a pool of nine candidates. The board members said the firm had no role in the search. Schulman became PayPal's CEO after the split from eBay in 2015, and he notified the company of his decision to retire at the end of December last year.

Persons: Alex Chriss, Chriss, Dan Schulman, Schulman, Dan, PayPal's, Elliott Organizations: PayPal, Intuit, Elliott Management, eBay

[1/2] FILE PHOTO: The PayPal app logo seen on a mobile phone in this illustration photo October 16, 2017. "We believe (Chriss's) experience sounds highly relevant to PayPal as it reemphasizes focus on small merchants and launches PayPal Complete Payments," William Blair analysts wrote in a note. PayPal Complete Payments is a payments processing solution for small and medium-sized businesses. According to Wolfe Research, his biggest accomplishment was the company's $12-billion acquisition and integration of Mailchimp in 2021. Outgoing CEO Schulman will remain on the board of the company until its next annual meeting of stockholders in May, PayPal said.

Persons: Thomas White, Alex Chriss, Dan Schulman, William Blair, Wolfe, Darrin Peller, Chriss, Schulman, Niket, Pooja Desai Organizations: PayPal, REUTERS, PayPal Holdings, Intuit, eBay, Intuit's, Wolfe Research, Reuters, Thomson Locations: San Jose , California, Bengaluru

☆ How the founder of The Daily Upside used the lessons he learned as a media banker to build a profitable newsletter company
▼ + stars: | 2023-08-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Patrick Trousdale's The Daily Upside newsletter for investors just hit 1 million subscribers. It's an example of how a media company can be profitable in a jittery time for the industry. As an investment banker at Guggenheim Partners in the last decade, Patrick Trousdale had the chance to observe the media industry up close. "You have sizzle before the steak at times with digital media," Trousdale, 33, told Insider. Patrick Trousdale.

Persons: Patrick Trousdale's, Patrick Trousdale, Trousdale, Trousdale forgoing, Puck, Graydon Carter's, Nat Rubio, Leah McGrath Goodman, Goodman, John Keeling, —, " Keeling, Patrick Boyle, Substack, Keeling, there's Organizations: Guggenheim, Guggenheim Partners, Guggenheim Securities, Vice Media, Morning, Financial Times, Apple, Plaid, Business Development, Air Mail, Facebook, Google Locations: Puck

☆ How a Guggenheim banker-turned-newsletter publisher is building the anti-Vice, profitably
▼ + stars: | 2023-07-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

☆ In-N-Out is barring staff from wearing masks unless they have a medical note. The burger icon wants customers to see employees' smiles.
▼ + stars: | 2023-07-17 | by ( Nancy Luna | ) www.businessinsider.com time to read: +4 min

The chain said workers must have a medical note to wear a mask in five states where it operates. "No masks shall be worn in the store or support facility unless an associate has a valid medical note exempting him or her from this requirement," the memo said. Employees must provide a valid medical note to a store manager, divisional manager, manager, or human resources, the memo said. "Without disclosing the medical diagnosis or confidential medical information, the medical note should clearly state the reason for the exemption and include the estimated duration, if applicable," the memo said. Employees who require a mask for medical reasons must wear a company-provided N-95 mask, according to the memo.

Persons: Lynsi Snyder, Biden, Lucky Tran, Snyder's, Harry, Esther Snyder Organizations: Service, Twitter, Employees, Public Locations: Southern California, Wall, Silicon, Arizona , Colorado , Nevada , Texas, Utah, Tennessee, California, Oregon

☆ Generative AI gives marketers the means to "personalize at scale", says Michelle Taite, Intuit Mailchimp's global CMO
▼ + stars: | 2023-07-02 | by ( Will Wei | ) www.businessinsider.com time to read: 1 min

Link icon An image of a chain link. It symobilizes a website link url. Link icon An image of a chain link. LinkedIn Fliboard icon A stylized letter F. Flipboard Link icon An image of a chain link. LinkedIn Fliboard icon A stylized letter F. Flipboard Link icon An image of a chain link.

Our experts answer readers' credit card questions and write unbiased product reviews (here's how we assess credit cards). As someone who only has one personal credit card, I was nervous about applying for a new credit card and wanted to make sure it was something I really needed. After seeing how complicated I was making my finances and bookkeeping by charging business items to my personal credit card, I decided it was time to get a business credit card and opened up the Capital One Spark Miles for Business. But in addition to being able to use credit card rewards for free travel, my business card also helped me save money over the years in other ways. Over the years, I've found myself using several different insurance coverages that come with my business credit card.

Persons: —, I've, That's Organizations: Service, Business, Chevron, Capital, FedEx

☆ The CEO of software giant Intuit, which has avoided mass layoffs, says tech firms axed jobs because they misread the pandemic
▼ + stars: | 2023-06-02 | by ( Shona Ghosh | ) www.businessinsider.com time to read: +4 min

Almost 300,000 staff have been laid off by tech firms since the start of 2022, per Layoffs.fyi. Those mass layoffs are down to companies misunderstanding the pandemic, says Intuit's CEO. "There's nothing for these people to do — they're really — it's all fake work," Rabois said at the time. However, Goodarzi told Insider that mass layoffs had in fact unnerved the remaining star talent at major tech firms, particularly in AI. Hiring, he said, had "actually become easier because of all the tech layoffs, because of the uncertainty the layoffs have caused."

Persons: miscalculating, Sasan Goodarzi, Goodarzi, Mark Zuckerberg, Zuckerberg, Keith Rabois, Elon Musk, Rabois Organizations: Intuit, Companies, Meta, Google, Facebook, Twitter

☆ 6 steps to building a successful small business, from brand identity to customer loyalty
▼ + stars: | 2023-04-26 | by ( Elizabeth Wood | ) www.businessinsider.com time to read: +6 min

At a recent event about small business, experts advised that having a clear vision is the key to a successful brand. The conversation was part of Insider's event " Marketing for Small Business ," which took place on Tuesday, April 25. From building a strong brand identity to uncovering the best marketing tools, these industry experts shared a roadmap to growing a small business. Start by building a brand identityThe panelists explained how crucial building a strong brand identity is to moving a small business forward. Put the customer firstPittson advised reading reviews and allowing the customer to guide the small business' vision.

☆ SIGN UP NOW: Experts discuss tools small-business owners can use to maximize their marketing strategies
▼ + stars: | 2023-04-03 | by ( Business Insider | ) www.businessinsider.com time to read: +1 min

On April 25, 2023, Insider is hosting "Marketing for Small Business," a free virtual event at noon ET featuring speakers from Mailchimp. Marketing leaders and experts will share skills and strategies small-business owners can use to enhance their marketing efforts. Small-business owners are encouraged to join to learn about innovative marketing tools. Insider's virtual event, "Marketing for Small Business'' presented by Mailchimp, takes place on Tuesday, April 25, 2023, at noon ET. This event focuses on innovative marketing strategies that small-business owners can tap into to engage their customers.

☆ How your business can leverage email marketing for closer customer relationships
▼ + stars: | 2023-03-31 | by ( Sponsor Post | Created Insider Studios With Mailchimp | ) www.businessinsider.com time to read: +6 min

In pursuit of this goal, email marketing can be a valuable and lucrative tool for these companies to leverage. Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the Data & Marketing Association. Leverage an email marketing strategy that is content-infusedMany middle-market companies have established an active content strategy, but what some overlook is creating an email marketing strategy to boost that content. A good email strategy allows you to address your business goals with potential campaigns, timing, audience demographics, and promotional tactics to get more signups. The bottom line: Email marketing is a powerful marketing channel and should be a key component of any mid-market business's marketing strategy.

☆ Newsletters are helping these companies save money and bring a personal touch into their marketing strategies
▼ + stars: | 2023-03-31 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

Small-business owners say email marketing is one of the most cost-effective ways to reach an audience. These growing companies share how they saved money and were able to make more personal connections through email marketing. According to eMarketer, 67% of marketing professionals are investing in email marketing, and 48% of millennial consumers prefer to receive deals from brands via email. It gives businesses a direct pipeline to their audienceCollecting customer information is one of the most valuable aspects of email marketing, McNair said. "If you're not doing email marketing, you're leaving really important money on the table."

☆ The era of generic email blasts is over. Here's why customers expect personalized messaging and how to meet that expectation.
▼ + stars: | 2023-03-27 | by ( Sponsor Post | Created Insider Studios With Mailchimp | ) www.businessinsider.com time to read: +6 min

71% of shoppers expect personalized marketing from brands, and 76% are frustrated if this expectation is not met. Success stories from Pack Up + Go, Dirty Girl Produce, and Honeywell Biscuit Co. demonstrate the benefits of personalized marketing. The email marketing company Mailchimp, for example, offers businesses the ability to target their audience, personalize their message, and deliver emails at the optimal time. One company that excels at this is Pack Up + Go, an online travel company that organizes surprise vacations in the US. To re-engage old customers at the end of August, Dirty Girl Produce used Mailchimp's Customer Journey Builder to automatically email customers who hadn't made a purchase in the past 60 days with a discount.

☆ Without radical changes, TikTok could vanish from the US
▼ + stars: | 2022-12-30 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +4 min

From burnout among open-source developers to the downfall of Andreessen Horowitz's buzzy tech publication, Future, it's a packed edition. The worker told Insider that they used "exam dumps" to pass technical certifications, and that the answers were easy to find online with a quick Google search. This year, developers told us that they're fed up, and some are quitting and even sabotaging their own projects. Despite the 10% raise, doled out in April, Mailchimp employees told Insider that people nonetheless felt belittled and were quitting in droves. Earlier this year, Andreessen Horowitz's buzzy tech publication Future shut down.

☆ From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year
▼ + stars: | 2022-12-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.

Jones and Infowars had already been banned from Facebook, Instagram, Twitter, Apple, YouTube, Spotify, Google Play, Vimeo, Pinterest, Mailchimp and LinkedIn. But Ye’s interview had more than 3.1 million views as of publication. On other platforms, clips of the interview got millions more. Twitter suspended Ye later that night after Ye tweeted an image that contained a swastika. He showed clips of Ye praising Hitler, and Foreman speculated that his channel might get a “strike” from YouTube as a result.

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